Binance, the leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume, today announced the launch of its global campaign ‘Be Binance’ to celebrate the company’s seventh anniversary. The milestone’s celebrations will be shared with over 200 million users worldwide.
“‘Be Binance’ is a celebration of our community’s incredible support over seven remarkable years,” says Rachel Conlan, Chief Marketing Officer at Binance. “Through determination, curiosity, and responsibility, we’ve faced challenges and reaped rewards, thanks to our 200 million users. As we journey toward financial freedom, we stay true to our values — humility, kindness, collaboration, and gratitude. Thank you to your community for believing in Binance.”
A series of events will take place across 19 countries worldwide, with many cities hosting outdoor gatherings, including in the UAE, Australia, New Zealand, Bulgaria, Spain, and Benin. These events will transform streets and beaches into lively hubs of activity filled with music, games, and interactive festivities designed to engage crypto enthusiasts and crypto-curious alike.
The ‘Be Binance’ campaign features a wide range of activities, including in-person meet-ups, virtual gatherings, dynamic social media contests, and exclusive promotions, all aimed at emphasizing the crucial role of community engagement in driving blockchain industry progress and adoption.
In celebration of its seven-year anniversary, Binance is introducing exciting giveaways across the social media and community channels, including Binance Square. Users will be asked to share what “Be Binance” means to them, answer daily questions, or share birthday wishes and favorite Binance memories for a chance to share $7,000 in BNB token vouchers, win Binance merchandise, and more.
True to its mission to advance crypto education, Binance Academy invites users to participate in the 7YA Product Guides Study Week starting from July 9. During this event, users can complete educational missions for a chance to share up to 77 BNB in rewards. Additionally, they can join a short Learn & Earn course on Binance P2P, Binance Copy Trading, and the Binance Airdrop Portal to win a portion of an extra 7 BNB reward pool.
Discover more about Binance’s seven-year anniversary activities on Binance official social channels.
About Binance
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 200 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. For more information, visit: https://www.binance.com
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