70% of content monetisers are female, underscoring their pivotal role in brand collaborations

The African content creator economy is experiencing remarkable growth, driven largely by women. Making up 53% of the continent’s creator economy, African women are not just participating — they are leading the charge. From shaping online conversations to forging brand partnerships and building thriving content businesses, they are redefining digital entrepreneurship.

Their influence runs deep: 70% of content monetisers are female, underscoring their pivotal role in brand collaborations. As trusted voices, women are transforming content creation into a profitable industry, inspiring a new generation of creators to step into the space and carve out careers of their own.

Yet, challenges remain. The gender pay gap persists, even in this dynamic sector. But through greater collaboration and by amplifying platforms that empower women to monetise their creativity, we can work towards closing these gaps.

This International Women’s Day, let’s not just celebrate women in the creator economy; let’s champion their success, advocate for their fair compensation, and acknowledge their role as the backbone of this industry. Because without them, the future of the creator economy isn’t just uncertain — it’s unimaginable.

By Mohale Moloi, Content Director at Irvine Partners.