Reasons for launching advertising campaigns of top quality

Do you have a great desire to impress your target audience with your unique product or service? Rely on advance advertising as a powerful instrument for your business promotion! If you choose interactive interstitial ads for achieving success in the competitive market, you’ll benefit a lot. This innovative ad format is suitable for mobile devices and computers. Covering the entire interface of your website or app, this type of advertisement will stand out in the memory of any user as the most favorable offer for the time being. 

Key features of the most interactive ad format 

Everyone who plans to generate a powerful ad campaign should consider the strengths and weaknesses of the chosen ad format. Here are the main characteristics of an advertising format that has already gained a good reputation in the industry: 

• high level of interactivity
• full-screen coverage
• ease of use
• focus on creativity in design
• availability of up to a 5-second delay before the provision of a close option 
• flexibility
• dynamic ability
• increased popularity among developers and marketers.

These appealing features are essential for the introduction of a great ad format. Any advertiser or publisher will assess the strong points of ads to get the most out of their PR approach and bring potential customers to their products or brands. 

Overview of the ad format’s performance 

Just imagine that a user is playing a thrilling game or reading an interesting article. Suddenly, a bright advertisement appears on the screen. It may happen when a user is moving between game levels or when he or she takes a break during reading activities. He or she decides to view an ad. All done! A user has taken an interest in your advertising unit, namely in your exclusive offering. What drives your advert for success in this situation? 

• Large-sized advertising units look impressive. They can create deep impressions and foster a rewarding user experience.
• A high level of commercial impression is shaped by numerous clicks. This fact means that the click-through rate will be very high. 
• If CTR is high, the rate of conversion will skyrocket.

Hence, utilizing interstitials is rather easy. If you follow the proper rules, you’ll obtain more traffic with the help of well-designed and well-placed ads. Be ready to support user engagement by presenting your advert at the right time and in the right place! 

Why using ads is extremely important for your business promotion 

Marketers are aware of the role of interstitials in developing effective promotional strategies. They recommend employing this advertising format for reaching high impression rates. Thanks to the increased number of downloads, you’ll get more revenue. Leading companies have already paid due attention to the use of this delightful ad format, which is characterized as optimal for normal business development. Maximize user retention by positioning amazing ads on the screen of your website or app! Get more engaged clients!